Volpa works its marketing magic for clients during COVID-19 pandemic

Perth based full-service marketing agency, Volpa, one of Scotland’s leading independent marketing agencies, has been working hard in the last few weeks to adapt to the ‘new normal’ brought about by COVID-19. While the impact of the pandemic has had a significant impact on the business, as with so many SMEs in Perth and Kinross, Volpa has been working tirelessly over the last few weeks to support clients who have also felt the dramatic impact of COVID-19 on their businesses.

A major focus of activity in recent weeks has been helping existing clients, particularly Perth based businesses and organisations, adapt to the challenges brought about by COVID-19, advising them on marketing strategy for now and the future, and implementing activity which will help them weather this economic storm, brought about by this unprecedented situation.

Since the lock down was announced in March, Volpa has been busy developing a new, eye catching brand for long standing client Flybox, one of the UK’s leading developers of materials and products for use in fly-tying. Volpa has also helped Scone based Sicilian Bistro, La Sicilyana, adapt to the ‘new normal’ by developing an e-commerce facility on its website to supply wines and provisions, after the bistro had to close its doors to the public due to the pandemic. In addition, Volpa has developed a new website for leading Perth based training company, the Extraordinary Training Company, which will allow the company to sell and run training and coaching courses online.

With the COVID-19 pandemic shining a unexpected spotlight on pollution levels around the world, Volpa has been working with Perth based charity the Royal Scottish Geographical Society to launch the Climate Solutions Course, aimed at helping time poor senior decision makers gain a significant understanding of one of the most important issues facing our generation, climate change. The online course offers an easy, time efficient route to understanding climate change, helping individuals and organisations prepare well for this transformation, while outlining where the opportunities lie. Volpa developed the website for the new course, which companies can sign up to and participate in during lockdown and has been supporting the launch through a PR campaign.

As well as helping clients adapt to the current situation brought about by COVID-19, Volpa has also been helping clients plan for the future. Working in partnership with long standing client Scone Palace, plans are currently being put in place for the launch of The Scottish Garden Show in 2021. Trade applications are opening up now to help organisations plan for next year.

Tricia Fox, founder and MD of Volpa, commented: “While COVID-19 has been without doubt a huge blow for businesses within Perth and Kinross, including for ourselves at Volpa, we have been working hard to ensure our clients are adapting to the current situation as much as they can to remain profitable. I have been encouraged by how the business community in Perth and Kinross has really pulled together over the last few weeks to help each other in this time of unprecedented disruption and uncertainty for everyone. However, with any crisis, there are silver linings and we are doing our best as Perth’s leading full service marketing agency to identify and discover these as the crisis unfolds to best serve our diverse portfolio of clients in their time of need.”