Best Bar None (BBN) Scotland, a programme promoting responsible attitudes to alcohol across the licenced trade, has appointed Perth-based marketing agency Volpa as a media partner for its annual national awards.
Best Bar None is a unique national accreditation and award scheme aimed at raising standards and rewarding licensed premises who undertake positive management practices in support of a great and safe night out. Since its launch in Scotland in 2005, the Best Bar None accreditation scheme has been established in 58 towns, cities and villages across Scotland.
Volpa has provided PR and digital communications support for Best Bar None since July 2018, promoting the scheme’s message of a safe night out and encouraging more licenced premises to take part.
This year’s glittering award ceremony takes place on March 28th at Doubletree by Hilton Dunblane Hydro. Winners in ten categories and an overall winner for Scotland will be announced.
Robert Hogg, Best Bar None National Coordinator, commented:
“We’re delighted that Volpa is providing communications support for our 2019 awards. Their marketing campaign has helped raise the profile of the great work that licensees and venues do to help make the Best Bar None scheme a success, and that’s exactly what these awards are celebrating.”
Tricia Fox, CEO of Volpa, said:
“We’re excited to be continuing our relationship with Best Bar None by supporting this year’s awards. Our campaign work has been shining a light on what Best Bar None means to venues and their customers, by sharing some of scheme’s amazing good news stories in the press and social media. We’re looking forward to promoting the achievements of all the finalists.”
The Best Bar None Awards are sponsored by Yoti, Drinkaware, The Benevolent, Chivas and the Scottish Community Safety Network.