Our “Taste the Adventure” campaign presented a mouth-watering menu of Crieff’s speciality shops, bars and restaurants, as well as a flavour of some of the area’s outdoor experiences. An essential element of the campaign was our promotional visitor leaflet, distributed across Scotland to tempt visitors and residents from other areas to make the short journey to visit Crieff.

50,000 full colour DL leaflets were printed and distributed across Scotland ahead of the summer visitor season. The invitation to ‘Taste the Adventure’ peeked out enticingly from the racks, with appetising and adventurous images highlighting some of the treats that awaited visitors. As part of the wider ‘Visit Crieff’ campaign, the leaflet encouraged visits to the website, where further information on all activities and accommodation could be found. Read more about our entire campaign here