LEAFLETS: Visit Crieff – Taste the Adventure

Crieff BID promotes the Perthshire town of Crieff as a vibrant, attractive and safe place to work, shop, visit and live. A key priority is to build a stronger tourism and events-based economy.

Volpa helped Crieff BID identify the town’s unique offer as a destination for food lovers, with a stunning outdoor setting that forms the basis for a range of activities. We created an integrated campaign aimed at attracting national and international visitors to Crieff.

Our cunningly good® approach…

Our “Taste the Adventure” campaign presented a mouth-watering menu of Crieff’s speciality shops, bars and restaurants, as well as a flavour of some of the area’s outdoor experiences. An essential element of the campaign was our promotional visitor leaflet, distributed across Scotland to tempt visitors and residents from other areas to make the short journey to visit Crieff.

50,000 full colour DL leaflets were printed and distributed across Scotland ahead of the summer visitor season. The invitation to ‘Taste the Adventure’ peeked out enticingly from the racks, with appetising and adventurous images highlighting some of the treats that awaited visitors. As part of the wider ‘Visit Crieff’ campaign, the leaflet encouraged visits to the website, where further information on all activities and accommodation could be found. Read more about our entire campaign here