Visit Crieff

Crieff BID promotes the Perthshire town of Crieff as a vibrant, attractive and safe place to work, shop, visit and live. A key priority is to build a stronger tourism and events-based economy.

Volpa helped Crieff BID identify the town’s unique offer as a destination for food lovers, with a stunning outdoor setting that forms the basis for a range of activities. We created an integrated campaign aimed at attracting national and international visitors to Crieff.

Our cunningly good® approach…

Crieff Bid were supported by VisitScotland’s Growth Fund to commission a series of videos to promote the rich variety of dining, shopping and activity attractions on offer in the Crieff area and showcase the natural beauty of the area.

Volpa created the campaign ‘Taste the Adventure’ and partnered with local businesses to arrange locations for filming. We recruited specialist videographers to work with us and deliver the creative elements of our draft storyboards.

These videos were then edited in house by us, to VisitScotland’s requirements, to produce a series of 10 seconds, 30 seconds and 60 seconds edits, suitable for use across social media channels to drive traffic to the ‘Visit Crieff’ website. Read more about our entire campaign here

Watch all of our ‘Taste the Adventure’ videos here