The Enchanted Forest is Scotland’s pioneering sound and light show. A multi-award winning event at the top of its game, attracting 80,000 visitors annually.
In 2019 they decided to refresh their branding and Volpa was tasked with managing the process and the roll out of the brand onto the event’s digital platforms, working alongside the specialist branding agency Cause & Effect to deliver an impactful visual presence for the event.
THE VOLPA SOLUTION
The event had a set date for going on sale to the general public so that date acted as a hard deadline for the roll out of new branding and the publishing of a new website.
There wasn’t time or budget to implement a full website rebuild, but it was vitally important that the event’s website truly reflected the new identity that had been developed. Volpa undertook a refresh of the website’s technical structure, theme templates and fonts, working with Cause & Effect to implement visual changes that presented the organisation in a new light.
The refresh took place over a 14 day period, launching to the public on the Wednesday before the Public On Sale that was scheduled on the Friday. During the 14 day period, Volpa had to ensure that the event’s ticket agent, SEE Tickets, had early access to the build to allow them time to “skin” the site and mirror the website branding on their own platform to create a seamless branded experience for customer proceeding to purchase tickets. This meant that the site had to be ready 5 days prior to launching publicly creating an additional time pressure for the project.
As part of the refresh, the opportunity was taken to simplify the website’s navigational structure and present information in a simpler and clearer way, in line with the new brand’s more minimalist palette.
OUR CUNNINGLY GOOD RESULTS
Of critical importance to the client was that the website was delivered on time and this was achieved. SEE Tickets were given access to the build site ahead of time and the full seamless process was tested prior to going live on the Wednesday. Traffic to the site during the launch phase was up 12% on the previous year.
OUR CUNNINGLY GOOD FEEDBACK
Feedback from members of the team and the trustees has been extremely positive. Comments included:
“It really is an amazing difference and looks brilliant.” Zoe Squair, Producer of The Enchanted Forest
“All looks fresh, eye catching and very usable.” Keith Moncrieff, Trustee of The Enchanted Forest
“It’s looking amazing! So excited to be coming aboard right in the midst of all of this change and excitement!” Poppy Jarratt, Event Coordinator of The Enchanted Forest
“All looking great and very exciting well done to all involved! Most impressive.” Lesley Williamson, Trustee of The Enchanted Forest