AWARD WINNING WORK: The Enchanted Forest, 10 Years of Tripping the Light Fantastic
Volpa is celebrating ten successful years at the helm of marketing The Enchanted Forest, now known as Scotland’s premier sound and light event.
Volpa has been instrumental in transforming the one-time small Perthshire event into the top attraction it is today. The event, which runs from 28 September to 29 October this year, is completely sold out for the first time in its history, with ticket sales topping 73,000. Specialists in the tourism, hospitality and food and drink sectors, Volpa uses its full range of services to publicise the Enchanted Forest including public relations, marketing, digital and creative.
When Volpa first took over in 2008, the event was relatively small and had very little profile. Most of the media coverage it received was “hyper-local” i.e within the vicinity of the locale of the event. It had won no awards. Since 2008, the marketing budget has remained largely the same. Volpa has had to be very clever about using PR to “move the needle”.
- Client: The Enchanted Forest
- Skills: PR, marketing, digital and design
- Website: www.enchantedforest.org.uk