Publicity Campaign: iOpt

Glasgow tech company iOpt offers a unique product dedicated to helping managers of large property portfolios monitor the environment within every one of their properties. Real time information and alerts allows asset managers to protect their valuable assets and, more importantly, their tenants.

  • Client: iOpt
  • Skills: Media relations, blog writing, social media marketing
  • Website:

Our cunningly good® approach…

Volpa was tasked with developing a PR strategy which would raise the profile of the company and it’s founder and Managing Director, Dane Ralston, capturing the attention of decision makers within asset management companies who might be interested in using the iOpt technology to monitor the internal health of their properties.

Volpa has worked with the client to develop news stories, mine profile and feature opportunities within business and trade press to achieve this aim; setting up interviews where appropriate. Volpa has written blogs for iOpt’s website and has assisted the company in managing its social media accounts, LinkedIn and Twitter, promoting news coverage and its activities online.