Publicity Campaign: 1881 Gin School & Distillery Opening
In October 2019, Peebles Hydro Hotel in the Scottish Borders launched 1881 which encompasses 4 types of premium gin, 4 tonics and a residential gin school.
Volpa was tasked with supporting the business with PR activity, media management, collateral design and social media activity on the run up to the product launch event and thereafter. With a tight turnaround to be met, team Volpa pulled together to add valuable knowledge to the promotional plan.
- Client: Peebles Hydro
- Skills: PR, PR photography, design, social media management
- Website: www.1881distillery.com