The Enchanted Forest – Oir an Uisge
The Enchanted Forest community trust is the force behind Scotland’s premier sound and light show, The Enchanted Forest. A firmly established, award winning, tourist attraction which takes place every Autumn in Faskally Wood, Perthshire, the event has succeeded in drawing tens of thousands of visitors to Highland Perthshire over the years, bringing in more than £1 million to the local economy annually. Volpa has overseen its marketing for more than ten years.
Despite the record-breaking box office success of the 2016 event which was a sell out within just a few days, for the 2017 event to be a success and profitable, an integrated approach was required to align the marketing campaign with pre-planned adjustments to ticket pricing.
- Client: Enchanted Forest
- Website: https://www.enchantedforest.org.uk