Nisyst are one of the UK’s leading developers of EPoS solutions for the charity retail sector. The highlight in their sales and marketing calendar is the annual Charity Retail Association conference which is attended by hundreds of the UK’s biggest charities.
In what is a very competitive sector, it’s important that Nisyst stand out from their competitors and ensure that their customers and potential customers know what sets their product and services apart.
THE VOLPA SOLUTION
Feedback from the previous year’s conference suggested that delegates couldn’t find Nisyst’s stand because, while they are very well known in the industry their presence at the show was led under their product branding CHARiot. Volpa redesigned Nisyst’s stand banner to lead with the Nisyst branding, making them clearly visible in the arena, while also pulling out the key features of the product onto the stand design.
To support the on stand business development team, a series of case studies were developed about projects the business had worked on, complete with positive testimonials from existing customers, that were available as sales support materials on the stand and also in soft copy format as downloads on the website.
Volpa also redesigned Nisyst’s long standing brochure into a format that was more suitable for putting in delegate bags, but which would stand out among the mix of materials and items in the delegate bags.
Volpa further supported the team on site at the conference with a full programme of social media updates and engagement throughout the three day event, allowing those on stand to focus on engaging with visitors face to face.
OUR CUNNINGLY GOOD RESULTS
The conference took place at the end of June 2019 and follow up business development activity is still ongoing. Website traffic during the conference, and in the two weeks immediately afterwards, was up 111% on the previous year with direct traffic up 346%. Social media engagement for June increased with Twitter (the main social channel used at the conference) profile visits up 537% on the previous month and Facebook reach spiking over the three days of the conference.