Volpa was commissioned by Miller Hendry, solicitors and estate agents, to redevlop the firm’s website with a view to making it more accessible to users, mobile friendly, easier to navigate and to enhance their brand.
The platform on which the website sat was not technically conducive to improving the site’s organic SEO and, with a declining trend in organic traffic there was a desire that the technical build addressed this.
THE VOLPA SOLUTION
Volpa worked with Miller Hendry to develop a site map that considerably reduced the volume of pages on the site and which condensed the information into categories that were immediately more accessible for their users. This, in turn, created a streamlined navigation for users and drove the build process which also included refreshing the copywriting on the site.
Visuals from the firm’s suite of marketing assets were used to bring the branding of the site in line with the professional image that was being portrayed across Miller Hendry’s communications, in particular focusing on the use of the lighthouse visual signifying the provision of legal guidance to clients in their time of need.
OUR CUNNINGLY GOOD RESULTS
The site was set to launch on 1st July 2019 and the site went live a few days early to ensure that any delays in DNS transitions and the annual leave of key personnel were taken into consideration.
Since its launch the website has experienced an 81% increase in visitors over the same period the previous year, a 7% increase in pages per session (signifying an increased ease of navigation) and a decrease in bounce rate which suggests that users are interacting with the site more than previously. Search traffic increased by over 45% during the initial launch phase.