Our cunningly good® approach…
Volpa’s Solution
Volpa worked with Miller Hendry to develop a site map that considerably reduced the volume of pages on the site and which condensed the information into categories that were immediately more accessible for their users. This, in turn, created a streamlined navigation for users and drove the build process which also included refreshing the copywriting on the site.
Visuals from the firm’s suite of marketing assets were used to bring the branding of the site in line with the professional image that was being portrayed across Miller Hendry’s communications, in particular focusing on the use of the lighthouse visual signifying the provision of legal guidance to clients in their time of need.
Cunningly Good Results