Miller Hendry Website Development

Volpa was commissioned by Miller Hendry, solicitors and estate agents, to redevelop the firm’s website with a view to making it more accessible to users, mobile friendly, easier to navigate and to enhance their brand.

The platform on which the website sat was not technically conducive to improving the site’s organic SEO and, with a declining trend in organic traffic, there was a desire that the technical build addressed this.

Our cunningly good® approach…

Volpa worked with Miller Hendry to develop a site map that considerably reduced the volume of pages on the site and which condensed the information into categories that were immediately more accessible for their users. This, in turn, created a streamlined navigation for users and drove the build process which also included refreshing the copywriting on the site.

Visuals from the firm’s suite of marketing assets were used to bring the branding of the site in line with the professional image that was being portrayed across Miller Hendry’s communications, in particular focusing on the use of the lighthouse visual signifying the provision of legal guidance to clients in their time of need.