Fire & Light at The Helix

Fire & Light is an annual event hosted by Falkirk Community Trust at Helix Park; Home of the Kelpies.

Hosted on the 1st and 2nd of January, the event is a great way to round off Christmas and Hogmanay celebrations and welcome the new year with an unforgettable music, light and fire performance.

Falkirk Community Trust brought Volpa on board to work alongside their events team and production company to create strong engagement with the target market and ultimately boost ticket sales.

Volpa created an integrated marketing plan that encompassed PR activity, media buying, social media management and digital channels. All this activity was planned to take into account the target audience, past trends, and 2020 event theme opportunities.

Our cunningly good® approach…

Volpa’s marketing plan included:

Targeting relevant media publications to feature the launch event story in their publications via enticing content and imagery.

Gaining coverage via competitions and harnessing partnerships with the likes of Visit Scotland and Visit Falkirk.

Supporting campaign messaging by writing copy, organising photography and extending assets to include video.

Spreading visibility of the event via digital channels allowing for effective measurement of customer engagement and sale figures

Creating a social media content plan that spanned a myriad of Falkirk Community Trust channels.