Fire & Light at The Helix
Fire & Light is an annual event hosted by Falkirk Community Trust at Helix Park; Home of the Kelpies.
Hosted on the 1st and 2nd of January, the event is a great way to round off Christmas and Hogmanay celebrations and welcome the new year with an unforgettable music, light and fire performance.
Falkirk Community Trust brought Volpa on board to work alongside their events team and production company to create strong engagement with the target market and ultimately boost ticket sales.
Volpa created an integrated marketing plan that encompassed PR activity, media buying, social media management and digital channels. All this activity was planned to take into account the target audience, past trends, and 2020 event theme opportunities.
- Client: Falkirk Community Trust
- Skills: Marketing, Digital, Design
- Website: https://www.thehelix.co.uk/