Events Intelligence focus their deep sector knowledge of the trade show industry to help event organisers identify and reach their most suitable potential exhibitor base.
Using the latest intelligent sales data, based on analysis of thousands of events worldwide, Events Intelligence offer their customers the opportunity to save money by targeting marketing resources on exhibitors that are most likely to sign up. This helps drive improved attendee experience, increase retention and strengthen their trade shows.
Volpa were approached to assist Events Intelligence with the launch of their proprietary data solution.
VOLPA’S CUNNINGLY GOOD SOLUTION
With no website, no social media presence beyond the founder’s personal network and a basic LinkedIn page, Volpa proposed to create a solid online presence for the company with a new website which could also function with several marketing automation tools.
We built a simple, easy to use brochure site to act as the hub for all marketing activity. The website includes key information about the business offering, clear calls to action and a contact form. We also recommended the use of blogs to aid SEO and maximise the impact of the site on Google.
We created a series of bespoke icon graphics to help bring the Events Intelligence identity to life and illustrate the solutions the company offers.
Client feedback praised the initiative of our helpful and patient team, commenting that working with Volpa helped them find their voice, a clearer vision and a stronger content strategy.