Michelle Maddox, the founder of Clootie McToot, approached us with a new and unique product idea – a DIY Clootie Dumpling kit that would make it easy and straightforward for anyone, anywhere in the world to make this tasty and nostalgic Scottish treat.

We visited Clootie McToot’s quirky shop for inspiration before we got to work designing the packaging for the kit. During the design process, we proposed a new brand identity that reflected not only the high quality of the product but also the target market in which the business was looking to establish themselves.

Following on from the packaging of the kit, we also designed and created the accompanying guide booklet and flyers, which promote the new product within their shop and at markets across Scotland.