AWARD WINNING WORK: IMCF World Championship at Scone Palace

Scone Palace, one of Scotland’s most iconic visitor attractions, officially hosted the International Medieval Combat Federation (IMCF) World Championships in May 2018, the first time the global tournament has ever reached British soil. While no stranger to large outdoor events, Scone Palace’s aim was to engage with the public and generate ticket sales for this unusual ancient sport. The IMCF World Championships brought competitors from 32 countries across the world to rural Perthshire, and Scone Palace, the crowning place of Scottish kings, witnessed sword-wielding duals and battles once more.

Our cunningly good® approach…

Volpa was tasked with developing a local PR strategy which would capture the attention of audiences of all ages in Perthshire, Tayside and Aberdeenshire, highlight the unique opportunity to see a sport never-seen-before on a large scale in the U.K. and engage local audiences through multiple media platforms including social media, online, print and broadcast.