CASE STUDY: Dog Friendly Perthshire

Dog Friendly Perthshire is dedicated to promoting the best of Perthshire to the nation’s dog owners. This comprehensive listing website helps locals and visitors discover the very best Dog Friendly places to stay, walk, eat, and shop with their dog.

Katie and her loyal Lhasa Apso, Baxter also sniff out the latest information about dog-friendly events and useful pet services too, regularly posting blogs about all their adventures.

As well as building the website, Volpa were asked to create a logo for Dog Friendly Perthshire. Of course, it made sense to use Baxter as the instantly recognisable ‘face’ of the brand. Our talented Design team captured the character of this well-loved wee pooch with a clean, digital illustration, complete with his trademark tartan collar.

Each business that appears on the Dog Friendly Perthshire website is given a promotional sticker to proudly display in their window. The design of the Dog Friendly logo fitted this application perfectly, with the addition of ‘Dogs Welcome’ in a bright, bold typeface, toned with the colours in Baxter’s collar.

Katie is delighted that identity of her new business is represented by Baxter and couldn’t wait to show her logo off to her many Facebook followers. The finished website provides a comprehensive solution for anyone looking to enjoy the beautiful Perthshire area with their dog. Visitors can explore the area via an interactive map, or quickly search the listings categories to find what they need.

It provides the perfect platform for our client’s blog and social media content, creating an engaged community for dog-friendly businesses to reach through paid listings. Easy to navigate and maintain, the website also offers the potential to expand the listings as new businesses come on board

“Essential reading for all those who live in Perthshire, as well as visiting dog owners. We’ve discovered so many new places to take our dogs, as well as lots of new dog friendly businesses, thanks to the useful information posted here. Love seeing the photos of everyone’s dogs enjoying the beautiful area – they always inspire our next day out!”