PUBLICITY: Allan Havey at the Edinburgh Fringe

When Volpa was offered the chance to pitch for PR work for actor and stand-up comedian Allan Havey, we jumped at it.

It goes without saying that we’re Mad Men fans here in the Den, and Allan shot to TV fame for his role as Lou Avery, curmudgeonly successor to Don Draper at Sterling Cooper.

The inside joke in Hollywood was that Matthew Weiner, creator of Mad Men, cast a long-time stand-up comedian to play a very straight, humourless character.

Our cunningly good® approach…

Allan needed PR support for his debut at the Edinburgh Fringe. Although this was somewhat outside of her usual PR remit, account manager Gillian Drummond has long-time associations with the Fringe; she worked on the weekly Fringe publication Festival Times, and reviewed Fringe theatre and comedy for The Scotsman.

When it came to gaining press coverage for Allan’s show, which ran for the whole 3-week run of the Fringe, it was clear that it wasn’t going to be easy to cut through the media buzz surrounding no less than 3,500 shows.