PUBLICATIONS: Aurora Spirit Press Pack

Aurora Spirit Press Pack

Aurora Spirit is the most northern distillery in the world, located under the dancing northern lights in Norway.

In order to launch their Bivrost spirits in the UK, they approached Volpa to access all of our cunningly good knowledge.

Volpa was tasked with planning an event in Scotland that would welcome the trade and media to learn about the unique elements of the distillery as well as sample the range of Bivrost products.

In the old mythology, the Vikings named the northern lights Bivrost. It was seen as a magical bridge from the homeworld of humans in the world called Midgard, to the realms of the Norse Gods of Asgard. Hence, the strong cultural connection with the brand story.

Our cunningly good® approach…

Volpa developed a PR strategy which included:

  • Targeting relevant food and drink publications to feature the launch event and product story in their publications
  • Contacting bars, restaurants and hospitality businesses to invite to the launch event
  • Inviting trade and media along to an official event hosted at the Malmaison Hotel in Edinburgh
  • Issuing a press release to broaden awareness of the products and key selling messages
  • Handling media enquiries for the launch day
  • Issuing images from the launch party alongside images of the distillery, northern lights and Viking connection.