Our cunningly good® approach…
Volpa’s Solution
Volpa developed a PR strategy which included:
- Targeting relevant food and drink publications to feature the launch event and product story in their publications
- Contacting bars, restaurants and hospitality businesses to invite to the launch event
- Inviting trade and media along to an official event hosted at the Malmaison Hotel in Edinburgh
- Issuing a press release to broaden awareness of the products and key selling messages
- Handling media enquiries for the launch day
- Issuing images from the launch party alongside images of the distillery, northern lights and Viking connection.