Active Kids Adventure Park

Active Kids is a fun-filled adventure park offering a host of indoor and outdoor activities for all ages.

Children can play, learn and explore within the safety of their outdoor adventure park, meet the animals on the farm or stay warm and cosy inside within the soft play area. A coffee shop and toy shop complete the offering.

Our work with Active Kids started at the beginning of 2019 when the Active Kids website was re-designed to encompass strong visual elements and engaging content. As the social media engagement grew, our marketing support increased to incorporate campaign planning, event planning, social media management and design.

Our cunningly good® approach…

Our marketing plan included:

Documenting an annual campaign plan whereby promotions are planned with seasonality, customer type and product offering in mind.

Enhancing the brand guidelines and rolling the creative across a suite of digital and on-site assets.

Social media campaign planning that included organic page posts and Facebook stories.

Targeting relevant partners to feature news, events and competitions on behalf of Active Kids.

Enhancing customer journeys across the website to heighten conversion metrics.

Spreading visibility of the event via digital channels allowing for effective measurement of customer engagement and sale figures.