Mind the Gap

Tricia Fox, CEO of Volpa shares her thoughts on the “shocking” gender pay gap affecting women in the PR industry

The publishing of the gender pay gaps in bigger companies has been a hot topic of conversation in the media this year. They are arguably telling us what we already knew: that there’s a discrepancy between men and women’s earning ability in the workplace.

The PR industry is dominated by a female workforce. As I look around my own office, I count the ratio of women to men at 6:1 and the PRCA counts the workforce split across the UK as 66% female, 34% male. But, despite this show of strength from the female population, our gender pay gap has actually risen from 17.8% to 21% over the last two years. Pay disparity now sits at over £11,364, figures that Francis Ingham, Director General of the PRCA, freely admits are “shocking” and “intolerable”.

Should we mind the gap? And if we do, how do we close it?

Well let’s get one thing straight: despite media reports to the contrary, the gender pay gap is NOT an equal pay issue. It’s a crude statistical measurement of how wealth is distributed. If women are not progressing up the career ladder at an equal pace to men, then it follows that a gender pay gap will exist.

If progression (or a lack thereof) is ultimately to blame, then what’s holding women back or propelling the men forward faster?

A short debate in our office about this very subject elicited no small number of reasons for this disparity. At the heart of all the reasons why – no surprise – are children and family commitments. Returning to the workplace after having a baby is simply proving difficult for our industry to manage and I sincerely doubt we are alone in these challenges.

There’s a prevailing perception that clients expect to have 24/7 access to personnel and this creates an “always on call” attitude pervading agency culture, long working hours that extend way beyond your contract terms and the blurring of work/life boundaries thanks to technological advancement. This is a recipe for disaster when it comes to having a clearly defined work life and family life. 41%, nearly half, of PR professionals surveyed by the PRCA make work-related calls or answer emails every day of the week. Weekend? What weekend?

Combine this with limited access to and extortionate costs of childcare and we have a problem. But it’s not a new problem.

In the Gender Pay Gap we do have, however, a brand-new measurement to guide us. And, finally, a compulsion to change because, for some companies, their gaps are downright appalling. Moving the needle will be difficult and it will take time but industry needs to embrace new ways of working that artfully blend (or separate) work and life more effectively. Deploy flexible working practices, make best use of cloud technology so our teams can work from home, have clearly defined roles and carefully manage client cover so that our people can craft a working life that enables people to have their cake, and eat it.

This article appeared in The Scotsman on Monday 25 July, 2018