Cunningly Good Coverage

It’s been another busy month for Volpa’s publicity team, from singing on buses to virtual reality – it’s been all go! Here’s a sneak peek at some of our results for clients this month..

Bus Stunt Is Great Platform Publicity

Volpa made sure CPK’s Platform Festival caught the eye of Scotland’s press with a cunningly crafted photo stunt.

Account manager Gillian Drummond invited TV cameras and journalists to join poet-in-residence Jim Mackintosh, spoken word artist Rana Marathon and musician Craig Lithgow on board a Stagecoach bus for a unique live poetry performance.

The performance was widely covered by STV and both local and national press, and generated some great publicity for Perthshire’s contemporary arts festival which is now in its second year.

Volpa make Visit Dundee A’body’s business

March marked the launch of one of our newest clients, VisitDundee. The initiative has been created to promote Dundee as an authentic and quality short-break destination, and Volpa’s publicity team was brought on broad to spread the word.

Tha launch was picked up by local news in Dundee and travel trade press. The launch of the Dundee marketing initiative also dominated press coverage of the Dundee and Angus Tourism Conference 2018, thanks to Culture Secretary Fiona Hyslop giving the venture her support in a keynote speech.

Picture Perfect Collaboration with Local Press

Volpa harnessed the power of the local press by setting up a collaboration between client Crieff BID and the Strathearn Herald (part of the Media Scotland group) to run a Spring photography competition. As well as providing quality copy and pictures for Strathearn’s favourite local newspaper, Crieff BID reached thousands of potential visitors for its #VisitCrieff campaign when the story was shared by the Daily Record.

Balhousie Resident Steps into the Spotlight

Balhousie Care Group’s latest virtual reality trial made The Herald, The Courier Fife edition, STV after Volpa organised a photo call for Forth Valley resident, Rena to try VR for the first time in front of the press – thanks, Rena!