Hold the Front Page!

Want to raise your profile via media relations, but not sure what makes news?  Senior Account Manager, Emma Davies shares the seven key news values that determine whether a story is considered newsworthy Public relations in the form…

Have we KISS'd goodbye to simplicity?

I simply cannot stand it any more. As I sit here, alone in the car, avoiding avoidable stressors, I wonder: when did the humans of the world start making things so god-damned complicated? You know that McDonald’s coffee advert that…

Could a different business model revolutionise your business?

As I write, I’m sitting in Costa Coffee and pondering at their very clever business model. You may be mistaken in thinking that Costa are in the coffee business. The clue is certainly in the name. But it strikes me that Costa are actually…

Our Cunningly Good Guide to….Marketing a Small Event

When planning an event, it’s easy to get caught up in the practical details and organisation needed to make the event happen and leave the promotion to something you get around to later.  Often for smaller events, budgets simply don’t…

Is it OK for your company to Ditch Social Media?

Another week goes by, and another big company ditches their entire social media strategy. Yip, I’m talking about Lush. And screed and screeds of commentary has been written about whether they are right or wrong to do this, and what the consequences…

2018 Volpa By Numbers

A lot can happen in a year, especially when you’re one of Scotland’s outstanding small agencies! 2018 zoomed by at great speed, and with 2019 off to an equally busy start we’ve only just caught our breath and looked back at some of…

The tide is changing

Tricia Fox, entrepreneur, founder and CEO of Volpa, shares her thoughts on female entrepreneurship “As we celebrate International Women’s Day, it’s as good a time as any to reflect. I’ve been an entrepreneur for 16 years. It wasn’t…

Managing social media for business: How to stop clients invading your personal space

LinkedIn, WhatsApp, Instagram, Facebook, Twitter, Snapchat - the 24hr world of Social Media means communication is just a click away at any time of the day. With so many networks available, it’s easier than ever to connect. When an active…

Why kids should write thank-you letters

The cute card that popped through my letter box had a smiling bear on the front clutching a daisy with the message “Thank You So Much”. Inside was a note from my lovely Auntie Mo in her distinctive loopy handwriting thanking my sister…

A Lasting Impression

Who cares about quality when your customers are not coming back? Deliver as fast as you can and walk away. No need to check you’ve done a good job. My breakfast this morning was cold. Not through choice. It wasn’t a bowl of cereal with…

Win or Lose – Why Award Entries Are Important for Your Business

If you’ve been following Volpa’s social media, you’ll know that award season is in full swing! Volpa have been shortlisted for a record amount of industry and business awards this year. We’re proud to have already added more gold and…
Tricia Fox

Content is not King, it’s the Emperor’s New Clothes

You’d have had to be living under a rock for the last few years to have missed the content bubble. The whole of the marketing industry has become obsessed. It’s all about the content, we’re told. Beautiful, swirling, engaging content.…

Cunningly Good Coverage

CUNNINGLY GOOD COVERAGE September saw VOLPA celebrate its sweet 16, expand into Dundee and continue to snatch trophies. Here are the highlights for September. Discovering Dundee September was a big month of growth for Volpa, with a second…

Are we being silenced?

As my hand hovers over the keyboard, I press delete repeatedly and watch my thoughts simply disappear. I have always been outspoken. I know my own mind, and I speak it. It’s not something I have a problem with. I’m happy to debate and argue.…

Guest blog: Interning with Volpa

Catrin Evans is an English graduate who volunteered her time to work with Volpa over the summer months. Friendly, capable and funny - she quickly fitted into the Den and has been a fantastic source of support to our busy PR team, while gaining…

Cunningly Good Coverage

From forests to the Fringe Festival, August was a big month for Volpa. Here's all our highlights from this month! An American Abroad  A couple of months back, Volpa found out that they'd be taking on their first ever celebrity client!…

Cunningly Good Coverage

We managed to stay cool, calm and collected in July despite the heat and the busy schedule. Here's a couple of our highlights from the month. Serving Penguins  This month, St Andrews Aquarium was graced by a visit from mama Murray herself…

Mind the Gap

Tricia Fox, CEO of Volpa shares her thoughts on the "shocking" gender pay gap affecting women in the PR industry The publishing of the gender pay gaps in bigger companies has been a hot topic of conversation in the media this year. They are…
Scone Palace

Cunningly Good Coverage

June was a busy month for us, and a pretty raucous one for Perth too! Whilst the city recovers from festival season, here's a run down of our best bits from this month. Learn a Living  June saw the launch of DYW's #LearnALiving campaign,…

Every day is Bring Your Dog to Work Day at Volpa

As one of Scotland’s top independent marketing agencies, Volpa is leading the way in recognising the benefits of a dog-friendly working environment. Rescued Staffordshire terrier Molly can frequently be found snoozing beside the desk of…