When a Promise Becomes a Threat

We are now several months into Tesco's latest marketing campaign, The Tesco Price Promise.  And the anecdotal results I can see on social media are very interesting.  On the face of it, this should be a successful campaign. What's…

Recent trends in storytelling

The term minimalism is also used to describe a trend in design and architecture where in the subject is reduced to its necessary elements. Minimalist design has been highly influenced by Japanese traditional design and architecture. In addition, the work of De Stijl artists is a major source of reference for this kind of work.

A Look Inside the Protein Bar

The term minimalism is also used to describe a trend in design and architecture where in the subject is reduced to its necessary elements. Minimalist design has been highly influenced by Japanese traditional design and architecture. In addition, the work of De Stijl artists is a major source of reference for this kind of work.

Who Owns Your Firm’s Social Relationships and Why Should you Care?

We've never had a guest blogger before, but I felt that this content was so pertinent to so many small businesses who use LinkedIn as part of their marketing efforts that it was well worth passing on. So our thanks go to Alan Matthew at Miller…

Titanic Expansion means Groupon's Sinking is a Mathematical Certainty

It would seem that those in the know have suddenly woken up to the fact that the digital industry’s cash cow, Groupon, may have turned out to be more of a dog. Duncan Parry’s column for The Drum explored the possibility of what it might…

Why your Bin is a Useful Marketing Tool

This week I was inspired my bin. But before you think I have completely lost my mind, let me tell you why. Marketing is a complex activity. There are literally thousands of different media to choose from, and millions of ways you can communicate…

Are you Under-Marketing your Business?

As a marketer, I frequently have the same conversation over and over again with different businesses. And it all pertains to spend. How much should I be spending? Isn't that too much? We've never spent that much before, will it make a difference? Now.…

If Your Business is Not Using Social Media, You May as Well Shut up Shop

Core to marketing is communication. And social media is now the dominant communication vehicle in the world. But despite that indisputable fact there are still businesses (and business people) who refuse to get involved, whether through stubborn…

What's the Big Deal? How Daily Deal Sites are Bad for Business.

The latest dot.com startup craze to sweep the globe is undoubtedly the growth of daily deals sites. Groupon led the way as the fastest growing company in history, others have followed suit in a bid to make a quick buck. Struggling businesses,…

Is Groupon Past its Sell By Date?

One of the fastest growing tech companies in the history of the planet appears to have lost its shine. Storming across the US and into Europe in recent years, Groupon arrived in a blaze of glory, a consumer champion promising the customer…

Good Year or Bad Year? You Decide

It's been a Bad Year. I've heard this more than once from a variety of business people. So it must be true. On more than one occasions I have been told that customers just don't have the money to spend. They are behaving differently. The…

Class Wars: Service is Everything in the Fight for Customers

This week I changed the habit of a lifetime and travelled to London by train. Opting to avoid the 5 hour pantomime of driving to the airport, parking the car, taking off half your clothes as part of an essential security mission, being…

Selling is Simple: Just Make it Easy for the Customer to Buy

Today's blog is inspired by Seth Godin's post yesterday on "The Overwhelming fear of Being Wrong" - which got me thinking: Selling is actually very simple. You just need to make it easy for the customer to buy. But despite this so many…

Deadly Discounts and How to Avoid Them

Discounting is the new marketing trend. Groupon is reported to be the fastest growing company ever (ever) with 5 million users in the UK and even more worldwide. Other copy cat business models (Itison.com, KGB Deals, LivingSocial) have quickly…

To Groupon or not to Groupon. That is the Question.

Groupon continues to grow and grow. The world's fastest growing company this week announced it will float on the stock market. Investors can now get a slice of the big Groupon coupon pie. Yum! This toddling three year old is growing up fast.…

Can I ask who's Calling Please?

Ever tried to get hold of someone on the telephone recently? Enjoyable experience? I doubt it. I call people every day. Sometimes I make many calls in a day. So when it comes to receptionists, I've experienced my fair share. These are the people…

Busy is Not an Excuse

"Oh, I was busy". Simple enough. And I've heard it said more than a few times in the last few weeks. "We haven't received our products yet that we ordered a couple of weeks ago....." "Oh, I was busy. Sorry" "You have only delivered…