Comparing Notes

Running a business can be a funny old job. In many respects you are surrounded by people with ideas and opinions on how it should be done, in other respects you are completely and totally alone: the final decision rests with you, always. Over…

What the Humble Jigsaw can teach you about your Business

I'm just back from holiday and it was, for me, an unusually relaxing excursion owing largely to the bout of food poisoning I contracted, rather unfortunately, on day one. Settling down for a lot of rest, plenty of water and some good old fashioned…

You's to Blame?

It's not a typo. One of the advantages of living in Scotland is the grammatical ability to pluralise the word "you" into You's to address a group of strangers. It's fun. And that magical ability was put to good effect this week when, upon…

That Brand? It's Mine. No, really, it is.

I was reminded this week that, when it comes to brand protection, the majority of business owners actually know very little about their legal rights and that (probably thanks to the internet) a lot of misconceptions about copyrights and trademarks…

It's the End of the (Media) World as We Know It

.....And I feel fine. Actually, that's not quite true. I feel a bit sad, in fact. I had a business meeting on Thursday afternoon. Nothing out of the ordinary about that. The company I was meeting with was founded in 2010. It's five years…

Facebook Has Grown Up, Now You Must Too

The day we all knew was coming, has finally arrived. The wild, wild west is no longer. The gold rush is done. After whittling and whittling away at our organic advantage over the last few years, Facebook has finally flipped the switch and…

The Dog's Business: Down Time

This time of year is, traditionally, a very quiet time for a lot of businesses. While consumers reign in spending after Christmas, and as credit card bills land on door mats across the country, shops struggle to get people willingly parting…

Are you being Served?

I once wrote a blog about the remarkable challenges that can face consumers buying online, comparing the purchase of sausages (surprisingly easy) to the purchase of a PC (strangely not as easy) and suggesting that it should really have been…

The Dog's Business: Never Give Up

Tenacity is one quality which I firmly believe both dogs and entrepreneurs share in abundance. I'm lucky enough to have two rescue dogs, both with very different (and slightly mysterious) starts in life. Molly was found starved and abandoned…

The Dog's Business: A Different Direction

We decided to walk the same way, a different way, today. You'd think we'd re-discovered the world. All we did was go on the walk backwards (not literally, technically speaking: in reverse) but it was a whole new game. Trees look different…

The Dog's Business: Get There First

Our dogs get along nicely, but there's no mistaking their competitive instinct when it comes to one important thing: sticks. You can be walking along nicely, enjoying the scenery when WHAM! a stick appears. Not just any stick. THE stick.…

The Dog's Business: Inspiration from Man's Best Friend

It's a new year and I felt like a bit of a new writing challenge. So here it is. I have two dogs and a small business based in Perth, Scotland. Running a business is hard. There's no doubt about that. And nowadays it's harder than…

7 Habits of Highly Successful Marketers

It's the season for resolve. In fact it's all around us. But the odds of these resolutions becoming nothing but pipe dreams by the time we reach the end of January, let alone the end of the year, are high. The reason? Fairly simple, it takes…

Why Most Marketing (and Business) Plans Fail

It's a challenge in our industry not to come across a business owner without a poor experience of working with a marketing consultant. All too often I've heard the woeful story that suggests someone "came in", worked up a plan, and then left…

When No Means Yes

I try to steer away from politics, but every so often something political will catch my eye and, from a communications perspective, I feel it might be worth wading into the foray.  As many of my regular readers will know, I'm based in Scotland…

The Importance of Being (Not too) Earnest

This may come as a bit of a surprise but I only check my personal emails once a week.  Yes, in this crazy, joined up, interconnected world we live in, it is actually still possible to resist the urge to ignore incoming communications -…

When a Promise Becomes a Threat

We are now several months into Tesco's latest marketing campaign, The Tesco Price Promise.  And the anecdotal results I can see on social media are very interesting.  On the face of it, this should be a successful campaign. What's…

Recent trends in storytelling

The term minimalism is also used to describe a trend in design and architecture where in the subject is reduced to its necessary elements. Minimalist design has been highly influenced by Japanese traditional design and architecture. In addition, the work of De Stijl artists is a major source of reference for this kind of work.

A Look Inside the Protein Bar

The term minimalism is also used to describe a trend in design and architecture where in the subject is reduced to its necessary elements. Minimalist design has been highly influenced by Japanese traditional design and architecture. In addition, the work of De Stijl artists is a major source of reference for this kind of work.

Who Owns Your Firm’s Social Relationships and Why Should you Care?

We've never had a guest blogger before, but I felt that this content was so pertinent to so many small businesses who use LinkedIn as part of their marketing efforts that it was well worth passing on. So our thanks go to Alan Matthew at Miller…