Competition, Business

Embracing Competition

Competition for any business owner is a necessary evil. In a perfect world there would be no competition, we’d all be unique. But the world isn’t perfect and it’s our competitors that keep us moving forward, force us to continuously innovate…
gofundme, crowdfunding campaigns, crowdfunder

Lost In Translation: Crowdfunding or Begging?

When crowdfunding blazed onto the scene several years ago as a new, democratic method of sourcing funding for businesses and worthwhile projects, it was hailed a credible source of cash for boot-strapped entrepreneurs, desperate to get their…

9 Tips to Succeed in Business

1. Learn to love outsourcing You will never be good at everything, nor do you need to try to be. While it might be fun to be in charge of the whole ship, your time will become your most scarce resource and I find women business owners in…

Rights or Reputation? What’s more important?

There have been a couple of trademark stories in 2017 that have caught my attention, but for very different reasons, flagging up the important question for any brand owner: what’s more important to my business, my rights or my reputation? And…

Volpa's Head of Publicity goes back to school

A few weeks ago I received an e-mail asking if I would be interested in speaking to 3rd Year school pupils about Business and Language. Having considered a career in teaching at various points and perhaps a glutton for punishment, I jumped at…

The Top 5 Tourism Marketing Must Haves

There are well over a thousand different ways to market yourself. Hundreds of channels, hundreds of methods within those channels. But most businesses are small and can't afford to spread themselves too thin and this is particularly true of…

Are we Really Open for Business?

Here I am, blogging on holiday. I know I shouldn't be but sometimes things just happen and you have to write about them. Hot on the heels of VisitScotland announcing that tourism is worth £11bn to our economy and that 1 in 12 Scottish firms…

In the thick of it: why I’m cutting those politicians a tiny bit more slack

One of Volpa's Account Managers, Gillian, shares her thoughts on the world of political PR and how a recent experience changed her opinion of the comms teams working behind the scenes. I can’t be the only public relations professional…

From Press to PR: The dark art of pitching to the printed press

Award-winning, multi-media journalist and sub-editor ALISON LOWSON recently swapped print for PR after 28 years in the weekly/national newspaper business. Now working for leading Scottish independent marketing agency Volpa, Media Scotland's…

Finding that ‘perfect alternative’ with a modern apprenticeship

In December 2016, Rachel Connell joined the Volpa team as a modern apprentice. At the ripe old age of just 19, she was fresh out of school and unsure what direction to head in. We’ll leave it to Rachel to tell you a little about her journey…

In a Crisis: Don't Leave your Customers out in the Cold

As a resident of Scone Volpa's PR and Marketing Executive, Linda Allan, was given a unique insight into crisis communications this week during the recent gas emergency, managed by SGN. In our job we recognise the value of communication, and…

Hot Design Trends for 2017

It’s a fact that designers and marketers are always looking for new ways to engage current clients and new customers. In 2017, I believe there will be a step-change for designers across the board. With rapid changes in technology, the way…

What can we learn about experiential marketing from Scottish farm shops?

After a client meeting, I found myself drawn up the farm track (almost magnetically) towards the impressive Balgove Larder just outside of St. Andrews. Located so close to one of the most iconic Scottish spots, you could say Balgove offers…

Why Living Wage Accreditation is Important

It's just one week to go until Living Wage Week begins. We're still firmly in the throes of a post-brexit-vote economy, and it's literally only 9 weeks (and two paydays) until Christmas. Now anyone who's ever met me will tell you I'm a…

Should your business be a Social Butterfly?

Long gone are the days where business owners would ask us the question "should we be on Facebook?" Most businesses now take it as read that social media is how the world communicates and know they need to be at the party if they are going…

An Inconvenient Truth

I've been listening to a local debate about the "state" of our high street for many, many months now. Years in fact. It all came to a head recently with the particularly sad closure of the town's only independent department store. A store…

You're One in a Million

You're one in a million, or so the song goes. Special, unique, something to be treasured. Not quite the case if you one in a million customers, however. I made the grave mistake of installing an Apple upgrade too early last week. By too…

Don't Forget the Process

Consistency is everything in business, or so we're told. You want your brand experience to be consistent, then make sure everyone's doing the same thing, saying the same thing, being the same thing. At least, that's the way we're led to…

Design Grants Available

No such thing as a free picnic? Well, perhaps there is. Scottish Enterprise have recently launched their Scottish Enterprise By Design grant which can enable businesses to tap into support of up £5000 towards design for your business. Scottish…

Why your PR Activity Should not just Focus on Print

The day most of knew was coming, has undoubtedly arrived. The annual Ofcom study is reported to suggest that only 31 per cent of the general population read a printed newspaper now to stay informed, making it officially the least popular…