Cunningly Good Coverage

The sun is shining (hooray) and our clients have got lots of exciting campaigns, events and people to shout about (even more hooray)! We’ve had an outstanding month for client coverage, from international news to front pages locally – check…

GDPR: Two weeks to go

Even with such a short period of time before the most significant change in data protection since the introduction of the Data Protection Act (1998) comes into force, many companies are only just beginning to realise they will be affected by…

Cunningly Good Coverage

It's been another busy month for Volpa's publicity team, from singing on buses to virtual reality - it's been all go! Here's a sneak peek at some of our results for clients this month.. Bus Stunt Is Great Platform Publicity Volpa made…

Is Cambridge Analytica a scandal too far for Facebook?

With the scandal engulfing Cambridge Analytica and Facebook becoming impossible for the social media giant to ignore, and Mark Zuckerberg looking determined to do just that, is this a scandal too far for us loyal Facebook users? Cambridge…

Cunningly Good Coverage

The weather may not have played ball this month but that wasn’t enough to stop our publicity team achieving some great media coverage for our clients. Whether it was online, offline, or on the airways February was full of good headlines! Foodbank…

Customers: What can businesses realistically expect?

I wrote this blog over a week ago and forgot to publish it - and I'm glad I did, because since I wrote it a shed load of snow fell onto the United Kingdom and thousands of restaurants, takeaways and cafes across the country have been left standing,…

Cunningly Good Coverage

It was a busy start to the year for Volpa and our clients, but we have some cracking coverage to show for it! Here’s a round up of January’s best bits: Award-winning care home director shares her views on the sector What makes a good…
Competition, Business

Embracing Competition

Competition for any business owner is a necessary evil. In a perfect world there would be no competition, we’d all be unique. But the world isn’t perfect and it’s our competitors that keep us moving forward, force us to continuously innovate…
gofundme, crowdfunding campaigns, crowdfunder

Lost In Translation: Crowdfunding or Begging?

When crowdfunding blazed onto the scene several years ago as a new, democratic method of sourcing funding for businesses and worthwhile projects, it was hailed a credible source of cash for boot-strapped entrepreneurs, desperate to get their…

9 Tips to Succeed in Business

1. Learn to love outsourcing You will never be good at everything, nor do you need to try to be. While it might be fun to be in charge of the whole ship, your time will become your most scarce resource and I find women business owners in…

Rights or Reputation? What’s more important?

There have been a couple of trademark stories in 2017 that have caught my attention, but for very different reasons, flagging up the important question for any brand owner: what’s more important to my business, my rights or my reputation? And…

Volpa's Head of Publicity goes back to school

A few weeks ago I received an e-mail asking if I would be interested in speaking to 3rd Year school pupils about Business and Language. Having considered a career in teaching at various points and perhaps a glutton for punishment, I jumped at…

The Top 5 Tourism Marketing Must Haves

There are well over a thousand different ways to market yourself. Hundreds of channels, hundreds of methods within those channels. But most businesses are small and can't afford to spread themselves too thin and this is particularly true of…

Are we Really Open for Business?

Here I am, blogging on holiday. I know I shouldn't be but sometimes things just happen and you have to write about them. Hot on the heels of VisitScotland announcing that tourism is worth £11bn to our economy and that 1 in 12 Scottish firms…

In the thick of it: why I’m cutting those politicians a tiny bit more slack

One of Volpa's Account Managers, Gillian, shares her thoughts on the world of political PR and how a recent experience changed her opinion of the comms teams working behind the scenes. I can’t be the only public relations professional…

From Press to PR: The dark art of pitching to the printed press

Award-winning, multi-media journalist and sub-editor ALISON LOWSON recently swapped print for PR after 28 years in the weekly/national newspaper business. Now working for leading Scottish independent marketing agency Volpa, Media Scotland's…

Finding that ‘perfect alternative’ with a modern apprenticeship

In December 2016, Rachel Connell joined the Volpa team as a modern apprentice. At the ripe old age of just 19, she was fresh out of school and unsure what direction to head in. We’ll leave it to Rachel to tell you a little about her journey…

In a Crisis: Don't Leave your Customers out in the Cold

As a resident of Scone Volpa's PR and Marketing Executive, Linda Allan, was given a unique insight into crisis communications this week during the recent gas emergency, managed by SGN. In our job we recognise the value of communication, and…

Hot Design Trends for 2017

It’s a fact that designers and marketers are always looking for new ways to engage current clients and new customers. In 2017, I believe there will be a step-change for designers across the board. With rapid changes in technology, the way…

What can we learn about experiential marketing from Scottish farm shops?

After a client meeting, I found myself drawn up the farm track (almost magnetically) towards the impressive Balgove Larder just outside of St. Andrews. Located so close to one of the most iconic Scottish spots, you could say Balgove offers…