2018 Volpa By Numbers

A lot can happen in a year, especially when you’re one of Scotland’s outstanding small agencies!

2018 zoomed by at great speed, and with 2019 off to an equally busy start we’ve only just caught our breath and looked back at some of our highlights of the last year. It was certainly one to remember…

We worked with 75 clients – 37 of those for the first time in 2018

2018 was our year for growth. We’re proud to work with a huge variety of clients at Volpa, from brand new start-ups to established international companies. Every client has a dedicated account manager and access to our talented in-house team of designers, content creators and digital marketing experts. While we have a core group of happy clients who have worked with us for many years and regularly recommend us to others, our reputation for award-winning integrated marketing also helped us attract a surge of new clients this year.

We sent out over 450 press releases –an average of 2 per day!

Our hard-working PR team get the coverage our clients deserve. Using their extensive network of contacts, mined from years of experience in journalism and trade magazines, they are experts in getting the most value out of a story and making sure it’s seen by the right audience. In 2018, we generated 2,591 pieces of coverage for clients in print and online and secured TV features on BBC News, BBC Breakfast and STV.

We were shortlisted for 18 awards – and took home 6 trophies including Best Small Business and Outstanding Small PR Agency

Volpa was shortlisted for a record amount of industry and business awards this year. The team love the buzz of a black-tie event! We’re proud to have added more gold and silver accolades to our shelves in the office, but we’re not just there for the sequins and sparkle. There’s a cunningly good strategy behind our entries and a lot of work that goes in to every submission. You can read about why we continually put Volpa, and our clients, forward to win awards here.

We built 10 new websites for clients – as well as managing content, SEO and reporting for existing client sites

Building and maintaining websites is just one of the responsibilities that our digital team undertake. Working in-house with our designers and copywriters means that the process is seamless for our clients and we can quickly update and promote campaign content across all digital channels. Our team are constantly looking for ways to best support all our clients. When we realised the cost of web improvements was a barrier to many of our start-ups, we launched Cunningly Good Websites – our Pay Monthly option from just £59.

We became 1 of only 4 CMS accredited agencies in Scotland –The Communications Management Standard (CMS) is the hallmark of PR excellence

We secured our position as one of Scotland’s leading independent communications agencies by achieving the Communications Management Standard (CMS), awarded by the industry’s professional body the Public Relations and Communications Association (PRCA) for companies which demonstrate operational excellence. The industry standard benchmark, which has been achieved by only three other agencies in Scotland, is a great acknowledgement of the fact we have a well-run business and shows our absolute commitment to delivering PR excellence for our clients.

We expanded into a new city – Hello Dundee!

In line with our ambitious expansion plans, Volpa opened a new office in The Flour Mill, an exciting and dynamic new co-work and serviced office space in the heart of Dundee’s creative quarter.

With a significant amount of our clients based in Dundee and North Fife, Dundee was the natural choice for a second office. It is a fantastic time to be in Dundee, particularly with the opening of the new V&A Museum and we’re delighted to be part of the area’s business growth.

We hired 3 new team members –and gave 8 young people an opportunity to learn skills in our office

Volpa had a 30 per cent increase in staff in 2018. Eleanor Mackay joined us as social media manager, PR consultant Anna Gunn boosted our PR department and Anne Brown arrived as company accountant. All of them have brought valuable experience, different talents and expertise to the company, enabling us to provide a much-strengthened offering to our clients.

Through work experience, scholarships and graduate intern placements, we were able to offer 8 young people the opportunity to work in the office. We even helped one young man to realise his ambition to become a film-maker.

We walked 26 miles for Macmillan Cancer Support – and raised £2,258.26

Volpa has a strong ethos of giving back to the local community and each staff member is encouraged to get involved in not for profit projects. This year our team braved blisters and midgies to take part in MacMillan’s Rob Roy Mighty Hike and raise funds for cancer support. Every year Volpa also donates 300 hours, worth £20,000, of staff time and expertise on a number of voluntary projects.

We celebrated: 16 years in business, 1 wedding, 1 graduation and 1 new baby!

Since Volpa’s humble beginnings in a spare bedroom16 years ago, the company has grown into one of the largest independent agencies in Tayside. As part of the Volpa family, the team regularly celebrate personal milestones as well as business wins. This year Tricia graduated from the Goldman Sachs 10,000 Small Businesses scale up course aimed at supporting and developing high growth businesses in the UK.

Phew! Well done, Team Volpa. Here’s to the next 12 months!