Crieff BID promotes the Perthshire town of Crieff as a vibrant, attractive and safe place to work, shop, visit and live. A key priority is to build a stronger tourism and events-based economy.
Volpa helped Crieff BID identify the town’s unique offer as a destination for food lovers, with a stunning outdoor setting that forms the basis for a range of activities. We created an integrated campaign aimed at attracting national and international visitors to Crieff.
Volpa’s Cunningly Good solution:
Our “Taste the Adventure” campaign presents a mouth-watering menu of Crieff’s speciality shops, bars and restaurants, as well as a flavour of some of the area’s outdoor experiences. An essential element of the campaign is our promotional visitor leaflet, distributed across Scotland to tempt visitors and residents from other areas to make the short journey to visit Crieff.
50,000 full colour DL leaflets printed and distributed across Scotland ahead of the summer visitor season. The invitation to ‘Taste the Adventure’ peeks out enticingly from the racks, with appetising and adventurous images highlighting some of the treats that await you. As part of the wider ‘Visit Crieff’ campaign, the leaflet encourages visits to the website, where further information on all activities and accommodation can be found.