Dog Friendly Perthshire - Volpa
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Dog Friendly Perthshire

branding, creative, Dog Friendly Perthshire, illustration, logo
About This Project

Our client:

Dog Friendly Perthshire is dedicated to promoting the best of Perthshire to the nation’s dog owners. This comprehensive listing website helps locals and visitors discover the very best Dog Friendly places to stay, walk, eat, and shop with their dog.

Katie and her loyal Lhasa Apso, Baxter also sniff out the latest information about dog-friendly events and useful pet services too, regularly posting blogs about all their adventures.

Our Creative solution:

As well as building the website, Volpa were asked to create a logo for Dog Friendly Perthshire. Of course, it made sense to use Baxter as the instantly recognisable ‘face’ of the brand. Our talented Design team captured the character of this well-loved wee pooch with a clean, digital illustration, complete with his trademark tartan collar.

Each business that appears on the Dog Friendly Perthshire website is given a promotional sticker to proudly display in their window. The design of the Dog Friendly logo fitted this application perfectly, with the addition of ‘Dogs Welcome’ in a bright, bold typeface, toned with the colours in Baxter’s collar.

Our Cunningly Good results:

Katie is delighted that identity of her new business is represented by Baxter and couldn’t wait to show her logo off to her many Facebook followers. The post revealing the new artwork created a real buzz in the local business and ‘doggy’ community and was shared widely with 563 positive reactions and 50 enthusiastic comments complimenting the choice of design.

With her easy-to-use website all ready for launch, and plenty of stickers to hand out, Katie is all set to continue her campaign to get Perth recognised as the Dog Friendly Capital of Scotland.