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A few weeks ago I received an e-mail asking if I would be interested in speaking to 3rd Year school pupils about Business and Language. Having considered a career in teaching at various points and perhaps a glutton for punishment, I jumped at the opportunity.......

There are well over a thousand different ways to market yourself. Hundreds of channels, hundreds of methods within those channels. But most businesses are small and can’t afford to spread themselves too thin and this is particularly true of businesses operating in the tourism sector,......

Here I am, blogging on holiday. I know I shouldn’t be but sometimes things just happen and you have to write about them. Hot on the heels of VisitScotland announcing that tourism is worth £11bn to our economy and that 1 in 12 Scottish firms......

Award-winning, multi-media journalist and sub-editor ALISON LOWSON recently swapped print for PR after 28 years in the weekly/national newspaper business. Now working for leading Scottish independent marketing agency Volpa, Media Scotland’s former Central Tayside regional editor (Perthshire Advertiser, Strathearn Herald, Blairgowrie Advertiser, Stirling Observer) shares......

As a resident of Scone Volpa’s PR and Marketing Executive, Linda Allan, was given a unique insight into crisis communications this week during the recent gas emergency, managed by SGN. In our job we recognise the value of communication, and never more so than in......

It’s a fact that designers and marketers are always looking for new ways to engage current clients and new customers. In 2017, I believe there will be a step-change for designers across the board. With rapid changes in technology, the way we create and define......

It’s just one week to go until Living Wage Week begins. We’re still firmly in the throes of a post-brexit-vote economy, and it’s literally only 9 weeks (and two paydays) until Christmas. Now anyone who’s ever met me will tell you I’m a capitalist through and through.......

Long gone are the days where business owners would ask us the question “should we be on Facebook?” Most businesses now take it as read that social media is how the world communicates and know they need to be at the party if they are going......

I’ve been listening to a local debate about the “state” of our high street for many, many months now. Years in fact. It all came to a head recently with the particularly sad closure of the town’s only independent department store. A store I remember......

You’re one in a million, or so the song goes. Special, unique, something to be treasured. Not quite the case if you one in a million customers, however. I made the grave mistake of installing an Apple upgrade too early last week. By too early,......

Consistency is everything in business, or so we’re told. You want your brand experience to be consistent, then make sure everyone’s doing the same thing, saying the same thing, being the same thing. At least, that’s the way we’re led to believe “best” practice lies.......

No such thing as a free picnic? Well, perhaps there is. Scottish Enterprise have recently launched their Scottish Enterprise By Design grant which can enable businesses to tap into support of up £5000 towards design for your business. Scottish businesses can now apply for support from £2000 up......

The day most of knew was coming, has undoubtedly arrived. The annual Ofcom study is reported to suggest that only 31 per cent of the general population read a printed newspaper now to stay informed, making it officially the least popular form of news coverage.......

Running a business can be a funny old job. In many respects you are surrounded by people with ideas and opinions on how it should be done, in other respects you are completely and totally alone: the final decision rests with you, always. Over the......

I’m just back from holiday and it was, for me, an unusually relaxing excursion owing largely to the bout of food poisoning I contracted, rather unfortunately, on day one. Settling down for a lot of rest, plenty of water and some good old fashioned holiday......

It’s not a typo. One of the advantages of living in Scotland is the grammatical ability to pluralise the word “you” into You’s to address a group of strangers. It’s fun. And that magical ability was put to good effect this week when, upon reaching......

I was reminded this week that, when it comes to brand protection, the majority of business owners actually know very little about their legal rights and that (probably thanks to the internet) a lot of misconceptions about copyrights and trademarks abound. Prompted by a letter......

…..And I feel fine. Actually, that’s not quite true. I feel a bit sad, in fact. I had a business meeting on Thursday afternoon. Nothing out of the ordinary about that. The company I was meeting with was founded in 2010. It’s five years old.......

The day we all knew was coming, has finally arrived. The wild, wild west is no longer. The gold rush is done. After whittling and whittling away at our organic advantage over the last few years, Facebook has finally flipped the switch and transitioned from unpaid......

This time of year is, traditionally, a very quiet time for a lot of businesses. While consumers reign in spending after Christmas, and as credit card bills land on door mats across the country, shops struggle to get people willingly parting with their cash, restaurants......

I once wrote a blog about the remarkable challenges that can face consumers buying online, comparing the purchase of sausages (surprisingly easy) to the purchase of a PC (strangely not as easy) and suggesting that it should really have been the other way around. Today I......

Tenacity is one quality which I firmly believe both dogs and entrepreneurs share in abundance. I’m lucky enough to have two rescue dogs, both with very different (and slightly mysterious) starts in life. Molly was found starved and abandoned in a local park and (luckily)......