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BLOG - Volpa
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the word on the blog

Sometimes we can be a bit opinionated on the subject of marketing…. or, when we have time, we like to share our pearls of publicity wisdom with the world.

Want to know what’s going on in our heads? Then this is the place for you….

Award-winning, multi-media journalist and sub-editor ALISON LOWSON recently swapped print for PR after 28 years in the weekly/national newspaper business. Now working for leading Scottish independent marketing agency Volpa, Media Scotland’s former Central Tayside regional editor (Perthshire Advertiser, Strathearn Herald, Blairgowrie Advertiser, Stirling Observer) shares......

The last day in the office was nostalgic for me as I have enjoyed every day I spent at Volpa, with the different projects I was welcomed to take part in, various in-office tasks, and all the meetings and training sessions which have taught me......

Today was a really interesting day as I had the chance to take part in a CPD (Continual Personal Development) session organised by Linda and Ellis – as each member of the team is actively involved in the CPD programme by researching and presenting a......

The day started with another PR department meeting and I must say that I found this structure of weekly progress meetings which, although obviously serious and very relevant, have a relaxed and informal air to them (making one feel very comfortable to not only take......

Today one of my lecturers, Pat Sedakat, came to visit Volpa in order to see if I am doing well on my placement and if there are any issues that either Fraser or myself would like to address. It was a very informative and helpful......

It was a shorter than usual day in the office, as I had to leave at 2 pm in order to arrive in time to a meeting taking place at the University, but nonetheless very interesting and engaging. I spent the better part of the......

In the morning Fraser had a look over the cover letters for the three positions I was applying for as part of the first Supplementary List offered by the Saltire Scholarship. Receiving feedback from a professional over my style of writing and ideas was not......

Whenever you see businessmen in films going to meetings they have this omnibus of documents with them, as if trying to impress the customer through the sheer size of the stack of papers they have. It somehow infers that unless you present yourself with all......

As a resident of Scone Volpa’s PR and Marketing Executive, Linda Allan, was given a unique insight into crisis communications this week during the recent gas emergency, managed by SGN. In our job we recognise the value of communication, and never more so than in......

Once we got in, Fraser had a look over the rough proposal I came up with for the spring publicity campaign for St Andrew’s Aquarium. After a few gut-wrenching minutes in which everything that could be wrong with the proposal went through my head all......

Today I started working for Volpa as part of the placement programme offered by my course and it was my first proper experience in the world of work associated with my degree. It was an amazing experience, so very different from my part-time job of......

It’s a fact that designers and marketers are always looking for new ways to engage current clients and new customers. In 2017, I believe there will be a step-change for designers across the board. With rapid changes in technology, the way we create and define......

It’s just one week to go until Living Wage Week begins. We’re still firmly in the throes of a post-brexit-vote economy, and it’s literally only 9 weeks (and two paydays) until Christmas. Now anyone who’s ever met me will tell you I’m a capitalist through and through.......

Long gone are the days where business owners would ask us the question “should we be on Facebook?” Most businesses now take it as read that social media is how the world communicates and know they need to be at the party if they are going......

I’ve been listening to a local debate about the “state” of our high street for many, many months now. Years in fact. It all came to a head recently with the particularly sad closure of the town’s only independent department store. A store I remember......

You’re one in a million, or so the song goes. Special, unique, something to be treasured. Not quite the case if you one in a million customers, however. I made the grave mistake of installing an Apple upgrade too early last week. By too early,......

Consistency is everything in business, or so we’re told. You want your brand experience to be consistent, then make sure everyone’s doing the same thing, saying the same thing, being the same thing. At least, that’s the way we’re led to believe “best” practice lies.......

No such thing as a free picnic? Well, perhaps there is. Scottish Enterprise have recently launched their Scottish Enterprise By Design grant which can enable businesses to tap into support of up £5000 towards design for your business. Scottish businesses can now apply for support from £2000 up......

The day most of knew was coming, has undoubtedly arrived. The annual Ofcom study is reported to suggest that only 31 per cent of the general population read a printed newspaper now to stay informed, making it officially the least popular form of news coverage.......

Running a business can be a funny old job. In many respects you are surrounded by people with ideas and opinions on how it should be done, in other respects you are completely and totally alone: the final decision rests with you, always. Over the......

I’m just back from holiday and it was, for me, an unusually relaxing excursion owing largely to the bout of food poisoning I contracted, rather unfortunately, on day one. Settling down for a lot of rest, plenty of water and some good old fashioned holiday......

It’s not a typo. One of the advantages of living in Scotland is the grammatical ability to pluralise the word “you” into You’s to address a group of strangers. It’s fun. And that magical ability was put to good effect this week when, upon reaching......