Cunningly Good Coverage

CUNNINGLY GOOD COVERAGE September saw VOLPA celebrate its sweet 16, expand into Dundee and continue to snatch trophies. Here are the highlights for September. Discovering Dundee September was a big month of growth for Volpa, with a second…

Are we being silenced?

As my hand hovers over the keyboard, I press delete repeatedly and watch my thoughts simply disappear. I have always been outspoken. I know my own mind, and I speak it. It’s not something I have a problem with. I’m happy to debate and argue.…

Guest blog: Interning with Volpa

Catrin Evans is an English graduate who volunteered her time to work with Volpa over the summer months. Friendly, capable and funny - she quickly fitted into the Den and has been a fantastic source of support to our busy PR team, while gaining…

Cunningly Good Coverage

From forests to the Fringe Festival, August was a big month for Volpa. Here's all our highlights from this month! An American Abroad  A couple of months back, Volpa found out that they'd be taking on their first ever celebrity client!…

Cunningly Good Coverage

We managed to stay cool, calm and collected in July despite the heat and the busy schedule. Here's a couple of our highlights from the month. Serving Penguins  This month, St Andrews Aquarium was graced by a visit from mama Murray herself…

Mind the Gap

Tricia Fox, CEO of Volpa shares her thoughts on the "shocking" gender pay gap affecting women in the PR industry The publishing of the gender pay gaps in bigger companies has been a hot topic of conversation in the media this year. They are…
Scone Palace

Cunningly Good Coverage

June was a busy month for us, and a pretty raucous one for Perth too! Whilst the city recovers from festival season, here's a run down of our best bits from this month. Learn a Living  June saw the launch of DYW's #LearnALiving campaign,…

Every day is Bring Your Dog to Work Day at Volpa

As one of Scotland’s top independent marketing agencies, Volpa is leading the way in recognising the benefits of a dog-friendly working environment. Rescued Staffordshire terrier Molly can frequently be found snoozing beside the desk of…

Is education adequately preparing young people for the world of work?

As a medium sized business, we actively support students trying to enter our industry. From offering basic work experience, to internships, scholarships and training, we see it as hugely important to support younger generations trying to enter…

Cunningly Good Coverage

The sun is shining (hooray) and our clients have got lots of exciting campaigns, events and people to shout about (even more hooray)! We’ve had an outstanding month for client coverage, from international news to front pages locally – check…

GDPR: Two weeks to go

Even with such a short period of time before the most significant change in data protection since the introduction of the Data Protection Act (1998) comes into force, many companies are only just beginning to realise they will be affected by…

Cunningly Good Coverage

It's been another busy month for Volpa's publicity team, from singing on buses to virtual reality - it's been all go! Here's a sneak peek at some of our results for clients this month.. Bus Stunt Is Great Platform Publicity Volpa made…

Is Cambridge Analytica a scandal too far for Facebook?

With the scandal engulfing Cambridge Analytica and Facebook becoming impossible for the social media giant to ignore, and Mark Zuckerberg looking determined to do just that, is this a scandal too far for us loyal Facebook users? Cambridge…

Cunningly Good Coverage

The weather may not have played ball this month but that wasn’t enough to stop our publicity team achieving some great media coverage for our clients. Whether it was online, offline, or on the airways February was full of good headlines! Foodbank…

Customers: What can businesses realistically expect?

I wrote this blog over a week ago and forgot to publish it - and I'm glad I did, because since I wrote it a shed load of snow fell onto the United Kingdom and thousands of restaurants, takeaways and cafes across the country have been left standing,…

Cunningly Good Coverage

It was a busy start to the year for Volpa and our clients, but we have some cracking coverage to show for it! Here’s a round up of January’s best bits: Award-winning care home director shares her views on the sector What makes a good…
Competition, Business

Embracing Competition

Competition for any business owner is a necessary evil. In a perfect world there would be no competition, we’d all be unique. But the world isn’t perfect and it’s our competitors that keep us moving forward, force us to continuously innovate…
gofundme, crowdfunding campaigns, crowdfunder

Lost In Translation: Crowdfunding or Begging?

When crowdfunding blazed onto the scene several years ago as a new, democratic method of sourcing funding for businesses and worthwhile projects, it was hailed a credible source of cash for boot-strapped entrepreneurs, desperate to get their…

9 Tips to Succeed in Business

1. Learn to love outsourcing You will never be good at everything, nor do you need to try to be. While it might be fun to be in charge of the whole ship, your time will become your most scarce resource and I find women business owners in…

Rights or Reputation? What’s more important?

There have been a couple of trademark stories in 2017 that have caught my attention, but for very different reasons, flagging up the important question for any brand owner: what’s more important to my business, my rights or my reputation? And…