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It was a busy start to the year for Volpa and our clients, but we have some cracking coverage to show for it! Here’s a round up of January’s best bits: Award-winning care home director shares her views on the sector What makes a good......

Competition for any business owner is a necessary evil. In a perfect world there would be no competition, we’d all be unique. But the world isn’t perfect and it’s our competitors that keep us moving forward, force us to continuously innovate and give us something......

When crowdfunding blazed onto the scene several years ago as a new, democratic method of sourcing funding for businesses and worthwhile projects, it was hailed a credible source of cash for boot-strapped entrepreneurs, desperate to get their ideas into production. Combining the entrepreneur’s immediate need......

1. Learn to love outsourcing You will never be good at everything, nor do you need to try to be. While it might be fun to be in charge of the whole ship, your time will become your most scarce resource and I find women......

There have been a couple of trademark stories in 2017 that have caught my attention, but for very different reasons, flagging up the important question for any brand owner: what’s more important to my business, my rights or my reputation? And a valid question it......

A few weeks ago I received an e-mail asking if I would be interested in speaking to 3rd Year school pupils about Business and Language. Having considered a career in teaching at various points and perhaps a glutton for punishment, I jumped at the opportunity.......

There are well over a thousand different ways to market yourself. Hundreds of channels, hundreds of methods within those channels. But most businesses are small and can’t afford to spread themselves too thin and this is particularly true of businesses operating in the tourism sector,......

Here I am, blogging on holiday. I know I shouldn’t be but sometimes things just happen and you have to write about them. Hot on the heels of VisitScotland announcing that tourism is worth £11bn to our economy and that 1 in 12 Scottish firms......

Award-winning, multi-media journalist and sub-editor ALISON LOWSON recently swapped print for PR after 28 years in the weekly/national newspaper business. Now working for leading Scottish independent marketing agency Volpa, Media Scotland’s former Central Tayside regional editor (Perthshire Advertiser, Strathearn Herald, Blairgowrie Advertiser, Stirling Observer) shares......

As a resident of Scone Volpa’s PR and Marketing Executive, Linda Allan, was given a unique insight into crisis communications this week during the recent gas emergency, managed by SGN. In our job we recognise the value of communication, and never more so than in......

It’s a fact that designers and marketers are always looking for new ways to engage current clients and new customers. In 2017, I believe there will be a step-change for designers across the board. With rapid changes in technology, the way we create and define......

It’s just one week to go until Living Wage Week begins. We’re still firmly in the throes of a post-brexit-vote economy, and it’s literally only 9 weeks (and two paydays) until Christmas. Now anyone who’s ever met me will tell you I’m a capitalist through and through.......

Long gone are the days where business owners would ask us the question “should we be on Facebook?” Most businesses now take it as read that social media is how the world communicates and know they need to be at the party if they are going......

I’ve been listening to a local debate about the “state” of our high street for many, many months now. Years in fact. It all came to a head recently with the particularly sad closure of the town’s only independent department store. A store I remember......

You’re one in a million, or so the song goes. Special, unique, something to be treasured. Not quite the case if you one in a million customers, however. I made the grave mistake of installing an Apple upgrade too early last week. By too early,......

Consistency is everything in business, or so we’re told. You want your brand experience to be consistent, then make sure everyone’s doing the same thing, saying the same thing, being the same thing. At least, that’s the way we’re led to believe “best” practice lies.......

No such thing as a free picnic? Well, perhaps there is. Scottish Enterprise have recently launched their Scottish Enterprise By Design grant which can enable businesses to tap into support of up £5000 towards design for your business. Scottish businesses can now apply for support from £2000 up......

The day most of knew was coming, has undoubtedly arrived. The annual Ofcom study is reported to suggest that only 31 per cent of the general population read a printed newspaper now to stay informed, making it officially the least popular form of news coverage.......

Running a business can be a funny old job. In many respects you are surrounded by people with ideas and opinions on how it should be done, in other respects you are completely and totally alone: the final decision rests with you, always. Over the......

I’m just back from holiday and it was, for me, an unusually relaxing excursion owing largely to the bout of food poisoning I contracted, rather unfortunately, on day one. Settling down for a lot of rest, plenty of water and some good old fashioned holiday......

It’s not a typo. One of the advantages of living in Scotland is the grammatical ability to pluralise the word “you” into You’s to address a group of strangers. It’s fun. And that magical ability was put to good effect this week when, upon reaching......

I was reminded this week that, when it comes to brand protection, the majority of business owners actually know very little about their legal rights and that (probably thanks to the internet) a lot of misconceptions about copyrights and trademarks abound. Prompted by a letter......