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As a medium sized business, we actively support students trying to enter our industry. From offering basic work experience, to internships, scholarships and training, we see it as hugely important to support younger generations trying to enter the workplace. However, we know from first-hand experience,......

The sun is shining (hooray) and our clients have got lots of exciting campaigns, events and people to shout about (even more hooray)! We’ve had an outstanding month for client coverage, from international news to front pages locally – check out some of our results......

Even with such a short period of time before the most significant change in data protection since the introduction of the Data Protection Act (1998) comes into force, many companies are only just beginning to realise they will be affected by the changes and need......

It’s been another busy month for Volpa’s publicity team, from singing on buses to virtual reality – it’s been all go! Here’s a sneak peek at some of our results for clients this month.. Bus Stunt Is Great Platform Publicity Volpa made sure CPK’s Platform......

With the scandal engulfing Cambridge Analytica and Facebook becoming impossible for the social media giant to ignore, and Mark Zuckerberg looking determined to do just that, is this a scandal too far for us loyal Facebook users? Cambridge Analytica used an online personality quiz to......

The weather may not have played ball this month but that wasn’t enough to stop our publicity team achieving some great media coverage for our clients. Whether it was online, offline, or on the airways February was full of good headlines! Foodbank collections launch at Perthshire......

I wrote this blog over a week ago and forgot to publish it – and I’m glad I did, because since I wrote it a shed load of snow fell onto the United Kingdom and thousands of restaurants, takeaways and cafes across the country have......

It was a busy start to the year for Volpa and our clients, but we have some cracking coverage to show for it! Here’s a round up of January’s best bits: Award-winning care home director shares her views on the sector What makes a good......

Competition for any business owner is a necessary evil. In a perfect world there would be no competition, we’d all be unique. But the world isn’t perfect and it’s our competitors that keep us moving forward, force us to continuously innovate and give us something......

When crowdfunding blazed onto the scene several years ago as a new, democratic method of sourcing funding for businesses and worthwhile projects, it was hailed a credible source of cash for boot-strapped entrepreneurs, desperate to get their ideas into production. Combining the entrepreneur’s immediate need......

1. Learn to love outsourcing You will never be good at everything, nor do you need to try to be. While it might be fun to be in charge of the whole ship, your time will become your most scarce resource and I find women......

There have been a couple of trademark stories in 2017 that have caught my attention, but for very different reasons, flagging up the important question for any brand owner: what’s more important to my business, my rights or my reputation? And a valid question it......

A few weeks ago I received an e-mail asking if I would be interested in speaking to 3rd Year school pupils about Business and Language. Having considered a career in teaching at various points and perhaps a glutton for punishment, I jumped at the opportunity.......

There are well over a thousand different ways to market yourself. Hundreds of channels, hundreds of methods within those channels. But most businesses are small and can’t afford to spread themselves too thin and this is particularly true of businesses operating in the tourism sector,......

Here I am, blogging on holiday. I know I shouldn’t be but sometimes things just happen and you have to write about them. Hot on the heels of VisitScotland announcing that tourism is worth £11bn to our economy and that 1 in 12 Scottish firms......

Award-winning, multi-media journalist and sub-editor ALISON LOWSON recently swapped print for PR after 28 years in the weekly/national newspaper business. Now working for leading Scottish independent marketing agency Volpa, Media Scotland’s former Central Tayside regional editor (Perthshire Advertiser, Strathearn Herald, Blairgowrie Advertiser, Stirling Observer) shares......

As a resident of Scone Volpa’s PR and Marketing Executive, Linda Allan, was given a unique insight into crisis communications this week during the recent gas emergency, managed by SGN. In our job we recognise the value of communication, and never more so than in......

It’s a fact that designers and marketers are always looking for new ways to engage current clients and new customers. In 2017, I believe there will be a step-change for designers across the board. With rapid changes in technology, the way we create and define......

It’s just one week to go until Living Wage Week begins. We’re still firmly in the throes of a post-brexit-vote economy, and it’s literally only 9 weeks (and two paydays) until Christmas. Now anyone who’s ever met me will tell you I’m a capitalist through and through.......

Long gone are the days where business owners would ask us the question “should we be on Facebook?” Most businesses now take it as read that social media is how the world communicates and know they need to be at the party if they are going......

I’ve been listening to a local debate about the “state” of our high street for many, many months now. Years in fact. It all came to a head recently with the particularly sad closure of the town’s only independent department store. A store I remember......

You’re one in a million, or so the song goes. Special, unique, something to be treasured. Not quite the case if you one in a million customers, however. I made the grave mistake of installing an Apple upgrade too early last week. By too early,......